Case Study #1
Byou café
Sprinkle of information
An application for coffee lovers who want to test their knowledge with a surprise drink ———Customizable drink.
Created using :
Brainstorming
Project Overview
Goals
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How to make the application distinctive or memorable
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How to make it challenging and engaging with the customers
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The problem of how many people suffered because of allergies to their foods or drinks: https://get.apicbase.com/statistics-food-allergies-restaurant-allergen-practices/
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Raising awareness of what we consume
Jee: Mobile app designated for youngsters who love café and who don’t know or wish to know the details of the contents of the coffee they drink.
Angel: Mobile app for menu preview, order, and reservation
Target user youngster, 18-35yo, frequently eating out (once a week), Lives in metropolitan or suburban areas.
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Brochure for survey design
Instagram Story
Question link (60 respondents) :
Problematic that we found
The problem:
Jennifer :
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Unable to identify the ingredients from the name of the drink
Angel:
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For better dine-in experiences and to save time
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Not familiar with the ingredients (Unique naming and no picture available)
We conducted a survey and created empathy maps to understand
the users and fulfill their needs (60 respondents). A primary user group identified through research
was people interested in or often going to a café.
This user group confirmed initial assumptions about Byou Café customers, but research
also revealed that customers often wonder about the contents of a drink in a coffee shop.
Other user problems included lactose intolerant, long queues that make it
difficult to find a reliable florist especially to send it to other unfamiliar areas
Conclusion :
According to the survey, customized coffée has the market, and the problem regarding allergy from the survey can support our main idea. Therefore, we choose this as our case study project
Services
Time
Working adults have limited time to wait in a line, preparation time, and to ensure the cafe’s availability
Comfortability
Customer needed to guess which spot is has the most comfortable place in the room and must guess if the place they are comfortable with had been taken or not.
Product Details
Frustration occurs when customers try to order with lots of special needs or contents or ingredients to their drinks and their concerns with their allergies. (e.g lactose intolerant) and a lot of delicious food and drinks include milk inside their drinks.
Persona
Joseph Lim
Age:
Education:
Hometown:
Family:
Occupation:
25
Bachelor of Technology
Indonesia, Jakarta
Single
Head IT security analyst
1.
"I wish there were a fast way to order and to ask/reserve available best table/spot in a cafe, so I don’t miss my online meeting and will be comfortable working there for hours.
Goals
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To make a quick pick-up order or arrange for a scheduled place at an appropriate time
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Can work in a great space without worrying if the space is taken ——— Reserved
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there are no electric plugs
Frustrations
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Spending too much time ordering and having orders prepared
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Did not get the best spot wanted and the chair is not comfortable
Joseph is an IT working remotely with an international company with a busy schedule and a lot of workloads. However, Joseph is trying to be more productive with his occupation by telecommuting in a café. However, he always has problems with crowded cafes and uncomfortable seating.
“I wish there was detailed information and picture on every menu, so I don’t have to ask one by one.”
Goals
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Able to create a drink that is not life-threatening due to her allergy.
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Can make the best choice of order by knowing the ingredients and details of a drink/food
Frustrations
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The name of the menu sometime created some confusion
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Concern about what type of drinks she ordered
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Lactose Intolerant
Ellen is a city girl who spends a lot of time in the café to hang out with her friends and creates Youtube or TikTok content for fun. However, She often had problems with the drink due to her severe allergy to milk. As a person who is lactose intolerant, there was one time she got hospitalized due to the vague description.
Ellen Chandra
Age:
Education:
Hometown:
Family:
Occupation:
20
Undergraduate Student
Surabaya, Indonesia
Single
Student
2.
Age:
Education:
Hometown:
Family:
Occupation:
33
Master degree in Math
Bali, Indonesia
Single
Teacher
3.
Lidya Santika
“I hope the barista gets all my variation orders.
But, they never got it right!”
Goals
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Able to satisfy her choose drinks and choose according to her wish
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To get all the drinks on time when she arrived
Frustrations
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Had problems with her orders due to her picky behavior when choosing drinks for her and her colleagues
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Waiting a long time to just pick up and go
Lidya is a high-school math teacher with a very stressful job dealing with teenagers and she had to get her drinks on time as she has to give lectures to teenagers. However, she got late a lot of times due to the barista couldn’t get the correct order and being mixed up with her other list of orders.
User Flow
Moodboard
Impression goals :
Friendly but aesthetic and extremely simple and minimalistic
Logo :
Symbol
Full Logo
