Location
Paris, France
Language
English 🇬🇧
(Native)
Indonesian 🇮🇩
(Native)
French 🇫🇷
(B2)
Currently Working On
Final project: Business x AI - Venture
Rebranding
Product Designer
Hi, I'm Jennifer Florentia
I care about structure, clarity, and making things that actually work for people.
I’m a product designer shaped by my Chinese 🇨🇳, German 🇩🇪, and Indonesian 🇮🇩 roots. This blend influences the way I think, design, and connect. Balancing logic with empathy, and structure with clarity.
Since starting in graphic design in 2020, I’ve shifted toward solving real problems through research-driven, strategic design. My focus is always on making experiences that feel intuitive, intentional, and human.
I’m especially interested in:
Human behavior & psychology
Interfaces that feel fluid and purposeful
Honest, efficient collaboration
I’m especially interested in:
Studying
Connecting
Games
Experience
Product Designer
Datama |
January 2024 - Now
• Developed and implemented a scalable Design System with Figma, achieving a 25% reduction in design-to-development time and ensuring consistent UI/UX across multiple products.
• Collaborated with stakeholders, to translate business goals into polished interfaces. Streamlined workflows and leveraged multivariate testing to optimize designs and drive impactful results.
• Aligned web design and communication strategies to deliver more professional and user-centered solutions, enhancing clarity and user engagement.
• The redesign of this new interface has led to contributed a 365% growth in account evolution and a 135% increase in application adoption.
• Created annotated workflows and detailed documentation to streamline handoffs to developers, enabling seamless implementation without prototypes.
• Designed scalable components and interactive frameworks for dashboards, pop-ups, and app flows, prioritizing usability and future-proofing.
• Delivered visual assets and marketing collateral, including banners, mockups, and thumbnails, amplifying brand identity and visual storytelling.
Freelancer
Rebricks, Paragon Partners Asia, etc |
August 2018 to January 2024
• Designed and marketed a seasonal collection of 16 greeting cards and created 16+ digital illustrations for Pand'Or, a high-end dining establishment renowned for its exquisite cakes and bread. The collection included 2–4 unique designs for occasions such as Ramadan, Chinese New Year, Christmas, birthdays, blank cards, etc., achieving total sales of over 3,500 cards and enhancing brand visibility and customer engagement across multiple channels.
• Prototypes Development : Delivered functional and visual prototypes, ensuring alignment with product vision and user needs.
• Logo Design : Designed impactful logos for brands such as Rebricks, Milton, and others, elevating their brand identity and market presence.
• Corporate Branding and Profiles : Developed cohesive company profiles that enhanced corporate image and communication strategies by collaborating with stakeholders.
• And others : Contributed to additional creative gigs, including diverse design, illustration, and branding projects that demonstrated versatility and adaptability across various client needs.
UX Intern
Prisma Media |
December 2022
• Conducted a comprehensive benchmark analysis of online payment systems, identifying trends to inform product development.
• Participated in auditing and categorizing components for the company’s design system, ensuring consistency and scalability across digital products.
• Designed and developed external brand communication media, including the graphic charter and KPIs, enhancing the Prisma Group’s visual identity and performance tracking.
Skills
UX Strategy
Redesigned Datama’s homepage from scratch by defining key user flows and aligning them with business goals, led to +375% account income growth.
Problem-Solving
Faced inconsistent UI with no design base; benchmarked with Google UX, explored Python concepts to empathize with analysts, and from time to time, adapted designs to Material Angular components for seamless dev handoff.
Stakeholder Collaboration
Worked directly with CEOs, co-founders, and developers—translated business needs into actionable, scalable design.
Prototyping & Iterative Design
Created interactive Figma prototypes, delivered quick design sprints while balancing school and work (alternance), always improving based on feedback.
Iterative Planning & Delivery
Able to outline direction and priorities, with a flexible mindset—constantly learning and adapting through feedback and iteration.
Education
Gobelins : L’école de l’image
DNMaDE : Graphic Design, specialization: UI/UX
Erudio School of Art and Design
Diplome Foundation of art and Design
Credit : 180
Institute français d’indonèsie
French Language, B2
Certification
Inside LVMH
Organization: LVMH
Issued: July 2024
Credential ID: f55ab06999
Skills: Branding & Identity
Inside LVMH
Organization: LVMH
Issued: July 2024
Credential ID: f55ab06999
Skills: Branding & Identity
UX Design
Institution: IDS Education | BTEC
Issued: September 2020
References
And many more...
Clients
Tools
And many more...
Let’s build something meaningful together
Reach out right here!
©All rights reserved – Jennifer Florentia