Location
Paris, France
Language
English 🇬🇧
(Native)
Indonesian 🇮🇩
(Native)
French 🇫🇷
(B2)
Currently Working On
Translating pdf fr-eng
Rebranding
I’m a product designer shaped by my Chinese 🇨🇳, German 🇩🇪, and Indonesian 🇮🇩 roots. This blend influences the way I think, design, and connect. Balancing logic with empathy, and structure with clarity.
Since starting in graphic design in 2020, I’ve shifted toward solving real problems through research-driven, strategic design. My focus is always on making experiences that feel intuitive, intentional, and human.
Product Designer
Hi, I'm Jennifer Florentia
I care about structure, clarity, and making things that actually work for people.
About Me
Product Designer
Hi, I'm Jennifer Florentia
I care about structure, clarity, and making things that actually work for people.
I’m a product designer shaped by my Chinese 🇨🇳, German 🇩🇪, and Indonesian 🇮🇩 roots. This blend influences the way I think, design, and connect. Balancing logic with empathy, and structure with clarity.
I’m a product designer shaped by my Chinese 🇨🇳, German 🇩🇪, and Indonesian 🇮🇩 roots. This blend influences the way I think, design, and connect. Balancing logic with empathy, and structure with clarity.
Since starting in graphic design in 2020, I’ve shifted toward solving real problems through research-driven, strategic design. My focus is always on making experiences that feel intuitive, intentional, and human.
Since starting in graphic design in 2020, I’ve shifted toward solving real problems through research-driven, strategic design. My focus is always on making experiences that feel intuitive, intentional, and human.
I’m especially interested in:
I’m especially interested in
Human behavior & psychology
Human behavior & psychology
Interfaces that feel fluid and purposeful
Interfaces that feel fluid and purposeful
Honest, efficient collaboration
Honest, efficient collaboration
I’m especially interested in:
I’m especially interested in
Studying
Studying
Connecting
Connecting
Games
Games
Experience
Product Designer
Datama |
January 2024 - Now
• Developed and implemented a scalable Design System with Figma, achieving a 25% reduction in design-to-development time and ensuring consistent UI/UX across multiple products.
• Collaborated with stakeholders, to translate business goals into polished interfaces. Streamlined workflows and leveraged multivariate testing to optimize designs and drive impactful results.
• Aligned web design and communication strategies to deliver more professional and user-centered solutions, enhancing clarity and user engagement.
• The redesign of this new interface has led to contributed a 365% growth in account evolution and a 135% increase in application adoption.
• Created annotated workflows and detailed documentation to streamline handoffs to developers, enabling seamless implementation without prototypes.
• Designed scalable components and interactive frameworks for dashboards, pop-ups, and app flows, prioritizing usability and future-proofing.
• Delivered visual assets and marketing collateral, including banners, mockups, and thumbnails, amplifying brand identity and visual storytelling.
Freelancer
Rebricks, Paragon Partners Asia, etc |
August 2018 to January 2024
• Designed and marketed a seasonal collection of 16 greeting cards and created 16+ digital illustrations for Pand'Or, a high-end dining establishment renowned for its exquisite cakes and bread. The collection included 2–4 unique designs for occasions such as Ramadan, Chinese New Year, Christmas, birthdays, blank cards, etc., achieving total sales of over 3,500 cards and enhancing brand visibility and customer engagement across multiple channels.
• Prototypes Development : Delivered functional and visual prototypes, ensuring alignment with product vision and user needs.
• Logo Design : Designed impactful logos for brands such as Rebricks, Milton, and others, elevating their brand identity and market presence.
• Corporate Branding and Profiles : Developed cohesive company profiles that enhanced corporate image and communication strategies by collaborating with stakeholders.
• And others : Contributed to additional creative gigs, including diverse design, illustration, and branding projects that demonstrated versatility and adaptability across various client needs.
UX Intern
Prisma Media |
December 2022
• Conducted a comprehensive benchmark analysis of online payment systems, identifying trends to inform product development.
• Participated in auditing and categorizing components for the company’s design system, ensuring consistency and scalability across digital products.
• Designed and developed external brand communication media, including the graphic charter and KPIs, enhancing the Prisma Group’s visual identity and performance tracking.
Skills
UX Strategy
Redesigned Datama’s homepage from scratch by defining key user flows and aligning them with business goals, led to +375% account income growth.
Problem-Solving
Faced inconsistent UI with no design base; benchmarked with Google UX, explored Python concepts to empathize with analysts, and from time to time, adapted designs to Material Angular components for seamless dev handoff.
Stakeholder Collaboration
Worked directly with CEOs, co-founders, and developers—translated business needs into actionable, scalable design.
Prototyping & Iterative Design
Created interactive Figma prototypes, delivered quick design sprints while balancing school and work (alternance), always improving based on feedback.
Iterative Planning & Delivery
Able to outline direction and priorities, with a flexible mindset—constantly learning and adapting through feedback and iteration.
Education
Gobelins : L’école de l’image
DNMaDE : Graphic Design, specialization: UI/UX
Erudio School of Art and Design
Diplome Foundation of art and Design
Credit : 180
Institute français d’indonèsie
French Language, B2
Tools
And many more...
I’m especially interested in
Human behavior & psychology
Interfaces that feel fluid and purposeful
Honest, efficient collaboration
I’m especially interested in
Studying
Connecting
Games
Design Principle
I’m especially interested in
Good design is not about doing more; it’s about doing less, better. I design with clarity, logic, and restraint, focusing on outcomes that feel effortless yet intentional. Below are four principles that reflect how I think and build as a product designer.
Intent ≠ Interpretation
I don’t assume people interpret things the same way. One phrase can mean five different things depending on someone’s culture, background, or mindset. That’s why I pay attention to language, behavior, and emotional context.
Design isn’t just about usability; it’s about aligning what we say with what people actually understand. That’s also why I’m actively refining how I communicate to design with more clarity, empathy, and intention.
Intent ≠ Interpretation
I don’t assume people interpret things the same way. One phrase can mean five different things depending on someone’s culture, background, or mindset. That’s why I pay attention to language, behavior, and emotional context.
Design isn’t just about usability; it’s about aligning what we say with what people actually understand. That’s also why I’m actively refining how I communicate to design with more clarity, empathy, and intention.
Test, test, test
When you spend too long inside a project, your brain starts filling in the blanks automatically. You stop noticing the tiny mistakes, the misaligned logic, or the awkward phrasing, because it’s all too familiar. That’s when you lose perspective.
I’ve learned that testing isn’t just about validating ideas, it’s about catching what I’ve stopped seeing. Sometimes the simplest mistake is the one I’ve looked at a hundred times and ignored. Fresh eyes bring back the clarity I lost. That’s why I test early, and I test again, not because I doubt my work, but because I respect the things I might miss.
Test, test, test
When you spend too long inside a project, your brain starts filling in the blanks automatically. You stop noticing the tiny mistakes, the misaligned logic, or the awkward phrasing, because it’s all too familiar. That’s when you lose perspective.
I’ve learned that testing isn’t just about validating ideas, it’s about catching what I’ve stopped seeing. Sometimes the simplest mistake is the one I’ve looked at a hundred times and ignored. Fresh eyes bring back the clarity I lost. That’s why I test early, and I test again, not because I doubt my work, but because I respect the things I might miss.
Alignment Is Designed, Not Assumed
People work differently, and that’s something I’ve learned to respect. Some need structure, some need flexibility, some need space, and some need constant updates. There’s no one right way to work, which is why I take the time to observe, ask questions, and adapt my approach depending on who I’m working with.
Good collaboration doesn’t happen automatically. It takes effort, check-ins, and awareness to make sure everyone’s building in the same direction. Whether I’m working with developers, designers, or stakeholders, I always try to create clarity, not confusion. The goal is alignment, not control.
Alignment Is Designed, Not Assumed
People work differently, and that’s something I’ve learned to respect. Some need structure, some need flexibility, some need space, and some need constant updates. There’s no one right way to work, which is why I take the time to observe, ask questions, and adapt my approach depending on who I’m working with.
Good collaboration doesn’t happen automatically. It takes effort, check-ins, and awareness to make sure everyone’s building in the same direction. Whether I’m working with developers, designers, or stakeholders, I always try to create clarity, not confusion. The goal is alignment, not control.
Design Processes
Good design isn’t about doing more; it’s about doing less, better.
I design with clarity, logic, and intention, focusing on outcomes that feel effortless but are grounded in purpose. Below are five principles that guide how I think and build as a product designer.
01
Understand
It starts with a clear briefing, getting to know the client’s needs, their taste, and what they truly want. I ask questions, listen closely, and explore early ideas through brainstorming to define the direction before moving into design.
Intent
Every decision has a reason. I remove distractions and focus on structure, clarity, and flow; making sure every element serves a purpose, nothing feels random, and the experience stays intuitive.
02
Align
I work independently most of the time, but I know when to pause, check in, and get clarity. Whether it’s validating an idea or syncing with a key person, I make sure the work stays grounded; not just visually, but strategically.
03
Evaluate
Before final delivery, I take a step back to review what works; and what doesn’t. I adjust details, rethink weak spots, and make sure the solution feels intentional, clear, and easy to follow.
04
01
Understand
It starts with a clear briefing, getting to know the client’s needs, their taste, and what they truly want. I ask questions, listen closely, and explore early ideas through brainstorming to define the direction before moving into design.
Intent
Every decision has a reason. I remove distractions and focus on structure, clarity, and flow; making sure every element serves a purpose, nothing feels random, and the experience stays intuitive.
02
Align
I work independently most of the time, but I know when to pause, check in, and get clarity. Whether it’s validating an idea or syncing with a key person, I make sure the work stays grounded; not just visually, but strategically.
03
Evaluate
Before final delivery, I take a step back to review what works; and what doesn’t. I adjust details, rethink weak spots, and make sure the solution feels intentional, clear, and easy to follow.
04
01
Understand
It starts with a clear briefing, getting to know the client’s needs, their taste, and what they truly want. I ask questions, listen closely, and explore early ideas through brainstorming to define the direction before moving into design.
Intent
Every decision has a reason. I remove distractions and focus on structure, clarity, and flow; making sure every element serves a purpose, nothing feels random, and the experience stays intuitive.
02
Align
I work independently most of the time, but I know when to pause, check in, and get clarity. Whether it’s validating an idea or syncing with a key person, I make sure the work stays grounded; not just visually, but strategically.
03
Evaluate
Before final delivery, I take a step back to review what works; and what doesn’t. I adjust details, rethink weak spots, and make sure the solution feels intentional, clear, and easy to follow.
04
01
Understand
It starts with a clear briefing, getting to know the client’s needs, their taste, and what they truly want. I ask questions, listen closely, and explore early ideas through brainstorming to define the direction before moving into design.
Intent
Every decision has a reason. I remove distractions and focus on structure, clarity, and flow; making sure every element serves a purpose, nothing feels random, and the experience stays intuitive.
02
Align
I work independently most of the time, but I know when to pause, check in, and get clarity. Whether it’s validating an idea or syncing with a key person, I make sure the work stays grounded; not just visually, but strategically.
03
Evaluate
Before final delivery, I take a step back to review what works; and what doesn’t. I adjust details, rethink weak spots, and make sure the solution feels intentional, clear, and easy to follow.
04
Design Processes
Good design isn’t about doing more;
it’s about doing less, better.
I design with clarity, logic, and intention, focusing on outcomes that feel effortless but are grounded in purpose. Below are five principles that guide how I think and build as a product designer.
01
Understand
It starts with a clear briefing; getting to know the client’s needs, their taste, and what they truly want. I ask questions, listen closely, and explore early ideas through brainstorming to define the direction before moving into design.
03
Align
I work independently most of the time, but I know when to pause, check in, and get clarity. Whether it’s validating an idea or syncing with a key person, I make sure the work stays grounded; not just visually, but strategically.
Intent
Every decision has a reason. I remove distractions and focus on structure, clarity, and flow; making sure every element serves a purpose, nothing feels random, and the experience stays intuitive.
02
Evaluate
Before final delivery, I take a step back to review what works; and what doesn’t. I adjust details, rethink weak spots, and make sure the solution feels intentional, clear, and easy to follow.
04
Design Processes
Good design isn’t about doing more; it’s about doing less, better.
I design with clarity, logic, and intention, focusing on outcomes that feel effortless but are grounded in purpose. Below are five principles that guide how I think and build as a product designer.
01
Understand
It starts with a clear briefing, getting to know the client’s needs, their taste, and what they truly want. I ask questions, listen closely, and explore early ideas through brainstorming to define the direction before moving into design.
Intent
Every decision has a reason. I remove distractions and focus on structure, clarity, and flow; making sure every element serves a purpose, nothing feels random, and the experience stays intuitive.
02
Align
I work independently most of the time, but I know when to pause, check in, and get clarity. Whether it’s validating an idea or syncing with a key person, I make sure the work stays grounded; not just visually, but strategically.
03
Evaluate
Before final delivery, I take a step back to review what works; and what doesn’t. I adjust details, rethink weak spots, and make sure the solution feels intentional, clear, and easy to follow.
04
01
Understand
It starts with a clear briefing, getting to know the client’s needs, their taste, and what they truly want. I ask questions, listen closely, and explore early ideas through brainstorming to define the direction before moving into design.
Intent
Every decision has a reason. I remove distractions and focus on structure, clarity, and flow; making sure every element serves a purpose, nothing feels random, and the experience stays intuitive.
02
Align
I work independently most of the time, but I know when to pause, check in, and get clarity. Whether it’s validating an idea or syncing with a key person, I make sure the work stays grounded; not just visually, but strategically.
03
Evaluate
Before final delivery, I take a step back to review what works; and what doesn’t. I adjust details, rethink weak spots, and make sure the solution feels intentional, clear, and easy to follow.
04
01
Understand
It starts with a clear briefing, getting to know the client’s needs, their taste, and what they truly want. I ask questions, listen closely, and explore early ideas through brainstorming to define the direction before moving into design.
Intent
Every decision has a reason. I remove distractions and focus on structure, clarity, and flow; making sure every element serves a purpose, nothing feels random, and the experience stays intuitive.
02
Align
I work independently most of the time, but I know when to pause, check in, and get clarity. Whether it’s validating an idea or syncing with a key person, I make sure the work stays grounded; not just visually, but strategically.
03
Evaluate
Before final delivery, I take a step back to review what works; and what doesn’t. I adjust details, rethink weak spots, and make sure the solution feels intentional, clear, and easy to follow.
04
01
Understand
It starts with a clear briefing, getting to know the client’s needs, their taste, and what they truly want. I ask questions, listen closely, and explore early ideas through brainstorming to define the direction before moving into design.
Intent
Every decision has a reason. I remove distractions and focus on structure, clarity, and flow; making sure every element serves a purpose, nothing feels random, and the experience stays intuitive.
02
Align
I work independently most of the time, but I know when to pause, check in, and get clarity. Whether it’s validating an idea or syncing with a key person, I make sure the work stays grounded; not just visually, but strategically.
03
Evaluate
Before final delivery, I take a step back to review what works; and what doesn’t. I adjust details, rethink weak spots, and make sure the solution feels intentional, clear, and easy to follow.
04
Connect with me!
Connect with me!
Connect with me!
Interested in conversations, collaborations, or creative projects? I'd love to hear from you.
Interested in conversations, collaborations, or creative projects? I'd love to hear from you.
Interested in conversations, collaborations, or creative projects? I'd love to hear from you.